Basatne

Our Story: From Humble Beginnings to Global Leadership

Basatne’s rise from a family-owned business to a global leader in electronics distribution.

About Us

Pioneering Global Growth

Established in Toronto in 2009, Basatne has grown exponentially, now serving markets across six continents. Our vision of sustainability drives innovation and growth, with a focus on reducing environmental impact through circular economy practices.

Leadership

Meet Our Leadership Team

Ammar Aboulnasr

Founder & CEO

Leading Basatne from its family-run roots to a multinational leader in electronics distribution. Ammar’s focus on sustainability and innovation drives Basatne’s global success.

Khalid Abuelnasr

International Operations Director

Khalid’s leadership experience from managing petrochemical companies in Saudi Arabia provided the foundation for Basatne’s success.

Osaid Abuelnasr

COO

Osaid has spearheaded operational excellence, transforming Basatne’s processes and co-founding Ardroid to revolutionize the refurbishment process with AI-powered robotics.

Mahmoud Abusway

CCO

Mahmoud brings 15 years of telecommunications experience at T-Mobile, ensuring Basatne’s expansion into new markets and partnerships.

Nick Jankowski

CMO

With over 13 years of ad agency experience, and 20+ years in design/development.  Nick leads Basatne’s marketing strategies, driving brand growth across multiple platforms.

JoeY RICARD

CTO

A former Google Launchpad advisor, Joey Ricard leads a global software team specializing in AI-driven SaaS, bringing cutting-edge innovation to Basatne’s operations.

Join The Team

Be part of a collaborative group where every contribution counts.

APPLY NOW

COMMITted TO QUALITY

Certifications & Achievements

Recognized for excellence in sustainability and electronics management, Basatne proudly holds the R2 and ISO certifications, underscoring our commitment to responsible recycling and best practices in electronics distribution.

Global Reach

Basatne is strategically positioned to serve partners worldwide, with key facilities across North America, the Middle East, and expanding into Europe.

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